Blogs

Why Marketing Needs To Get Serious About Customer Success

Making Customer Success Part of Your DNA

The difficult truth is that your customers don’t care about your innovation or your products; they care only about the result you can help them achieve. So while many companies believe they’re focused on their customers’ success, they’re really focused on their own success.
 
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We are without a doubt living in the age of the customer. Today’s customers have more control of the procurement process and are more demanding and knowledgeable than ever. They are being given greater responsibilities, and are more aware of how their purchasing decisions affect their organization’s bottom line.
 
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The New "As Needed" Economy

The Value of Customer Success

Whether you realize it or not, everything about how you sell to customers is changing; everything about how you market to them must be rethought; and everything about how you keep customers loyal needs a fresh look. The rise of the "as-needed" economy is having a profound impact on companies of all sizes and industries.
 
Unlike a house, when it comes to business solutions, why own when you can rent? That's the sentiment of more and more businesses these days when it comes to acquiring everything from the software that runs your company to the boost in power you need from your wind farm. We believe this shift in mindset and buying habits represents nothing short of a sea change in the structure of the modern economy and we rank it alongside the Customer First Revolution as one of the two mega trends businesses must come to grips with in the coming decade.
 
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