Embed customer success in your
organizational DNA, in 3 steps:

“Customer focus” and “customer advocacy” are no longer enough. Today, customers can walk away from your products and services at a moment’s notice. There’s only one way to make sure that doesn’t happen: focus relentlessly on helping your customers achieve measurable business outcomes.
 
Not just once. Not just before the sale. You need to support outcomes constantly, throughout your entire relationship—and make sure your customers know it. This doesn’t just happen. It requires a comprehensive, tested blueprint that integrates everything you do. You’ll find that blueprint right here.
 
Using examples from great companies, the authors identify the unifying principles and tactics of customer success delivery. Next, they guide you through every step of planning and execution, supporting you with clear tools and templates based on
actual practice.
 
You’ll learn how to embed a distinct focus on customer success in your corporate DNA, so your customers’ success really is yours, and vice versa. If you want to attract and keep profitable customers, this is how you do it.

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